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STREAMLINE SUCCESS - 1930s
By the 1930s, Lincoln had become well known for its luxury and prestige, but it wasn't until the Zephyr came out that Lincoln truly became financially successful. Zephyr followed the "streamlined" look of the day, and was one of the first to consider aerodynamics in design. Around 1938 Edsel Ford decided to bring a new vehicle to market - the Continental. Edsel drove the first prototype himself, and generated a tremendous desire for the vehicle. The Continental created a dynamic new image for Lincoln thanks to its clean flowing lines. Frank Lloyd Wright called the Continental "the most beautiful car ever made."
By the 1930s, Lincoln had become well known for its luxury and prestige, but it wasn't until the Zephyr came out that Lincoln truly became financially successful. Zephyr followed the "streamlined" look of the day, and was one of the first to consider aerodynamics in design. Around 1938 Edsel Ford decided to bring a new vehicle to market - the Continental. Edsel drove the first prototype himself, and generated a tremendous desire for the vehicle. The Continental created a dynamic new image for Lincoln thanks to its clean flowing lines. Frank Lloyd Wright called the Continental "the most beautiful car ever made."
